Case study 07 / 09
Daily Number
A fantasy sports platform, built end to end: product, brand, app and the campaigns that grew it.
- Company
- Daily Number
- Role
- Chief Product Officer
- Years
- 2019–2023
- Services
- Product, brand, app, web, growth
- Platforms
- iOS, Android, web
The role
Fantasy sports, built end to end.
As Chief Product Officer I led product, design and growth: the app, real-time brackets, the website, the brand system and the athlete-led campaigns that brought players in.
- 01iOS and Android app
- 02Real-time brackets
- 03Brand and style guide
- 04Campaigns, social and analytics
The app
Pick, play, win.
3 frames
For You
Your games, front and center.
A personal home for every player: their contests, their athletes and the free entry that gets them started.
Download Daily Number.
Real-time brackets
Brackets that move live.
3 frames
Brand
Navy, blue and gold.
Web
Coming for the crown.
Campaign landing pages that turned athlete content into downloads.
Social
Content that travels.
Video and posts across YouTube and Instagram, built to be shared.
Analytics
Every tap, measured.
Product analytics in Mixpanel drove the roadmap: what players did, where they dropped, what brought them back.
Next project
Genesis Infused
3D product renders, product films and a cinematic storefront for a hemp-infused sparkling drink.