Frontier AI studio · Seattle
One builder.
Studio output.
ZTUDIO is Zach Self: 20+ years of design and engineering for LEGO, Target, Xbox and Alaska Airlines, now shipping AI-native products of my own.
AI-native, end to end
Strategy to shipped, without the hand-offs.
One senior builder with AI as the force multiplier: research, brand, product design, engineering and launch, moving at startup speed with Fortune 50 craft.
Selected work
Brands you know.
ZTUDIO originals · 8 products · 4 games
Between clients, I build my own.
What I do
Four disciplines. One brain.
Pick one or all four. Most projects use everything.
AI products
Agents, assistants and AI-native apps, designed and shipped end to end.
Explore →02Brand + design
Identity, design systems and the product UI people actually enjoy.
Explore →03Engineering
Next.js, React, Supabase, native wrappers. Fast, real, in production.
Explore →04Campaigns
Launches and 360° campaigns for brands like LEGO, Target and Xbox.
Explore →
Hi, I’m Zach
A one-person wrecking crew.
Creative director, product leader and engineer. Previously Smartsheet, POP and Deloitte Digital; Chief Product Officer of a fantasy sports platform; now President of ZTUDIO and fractional President of Black Love.
More about me →