Case study 07 / 10
Black Love
As fractional President, I turned a media brand into a tech-enabled ecosystem: a new site, a blog engine that publishes itself, an audio player, games and a culturally grounded AI.
- Client
- Black Love
- Year
- 2024–2026
- Role
- Fractional President
- Services
- Website, blog engine, audio, games, AI, ad integration
- Technology
- WordPress REST API, Next.js, OpenAI, n8n, Google Ad Manager
- Live
- blacklove.com ↗
The role
A media brand, rebuilt as a platform.
Black Love tells the stories of Black couples and families through video series, podcasts and articles. From 2024 to early 2026 I was its fractional President, and I turned the brand into a tech-enabled ecosystem where every story, show and game feeds the next.
- 01A new WordPress site with ad integration
- 02A blog engine on the WordPress REST API
- 03An audio player for the podcast network
- 04Love Lab games and Zoe, the Black Love AI
blacklove.com
Watch, listen, read, shop.
A brand-new site on WordPress, organized around how people take in Black Love: video series, podcasts, articles and the shop.
Visit blacklove.com ↗
Read
Seven pillars, one voice.
Read, Listen and Watch each get their own color. Read breaks into seven pillars, from Relationships and Family to Intimacy and Business, with 34 subcategories so every story has a home.
Blog engine
Feeds in, stories out.
I built the engine behind Read. It pulls RSS from culturally relevant sources, has AI score each story and map it to a pillar, then rewrites it in the Black Love voice with a Black Love Takeaway and a conversation starter. It publishes straight to WordPress through the REST API, with categories, featured images, SEO keyphrases and credit to the source.
- RSS ingestion and de-duplication
- AI classification and rewrite
- Auto-publishing on the WordPress REST API
- SEO keyphrases and affiliate links
By the numbers
Running on its own.
3×
Publishing runs a day
Scheduled in n8n
7
Content pillars
34 subcategories
9
Podcast series
In the audio player
640+
Podcast episodes
Pulled from WordPress
Audio player
Press play, keep browsing.
A fun one: a persistent player that keeps a podcast going while you move around. It pulls the Black Love podcast network from WordPress, with a queue, shuffle, repeat, scrubbing and volume, and it remembers where you left off.
Mobile
Made for one hand.
The site, the takeaway and the podcast network, on a phone.
Black Love Universe
Play, learn, watch, listen, read.
Around the site I built Black Love Universe, one app over the whole archive. It reads everything through the WordPress REST API and adapts to a Love Persona from a short onboarding quiz.
Love Lab
Games for two.
The Play hub: Love Language Discovery, a Cultural Timeline, Truth or Touch and a Scenario Simulator for real relationship moments. Two grew into apps of their own, Fly My Love and the daily crossword.
Play Fly My Love →
Ad integration
Built to pay for itself.
Ads were designed in from the start, not bolted on. The site places them with Ad Inserter Pro over Google Publisher Tag, and the app is built with Google Ad Manager slots and promo cards an admin can target by persona and track by impression, click and conversion.
- 01Ad Inserter Pro on WordPress
- 02Google Publisher Tag
- 03GAM units: 728×90, 300×250, 320×50
- 04Persona-targeted promo cards
AI
Zoe, the Black Love Learning Model.
Culturally grounded AI trained on hundreds of hours of Black Love stories, built to listen, reflect and hold space with wisdom and warmth. Zoe has her own chapter on my products page.
Meet Zoe →
Next project
Daily Number
A fantasy sports platform, built end to end: product, brand, app and the campaigns that grew it.