Case study 06 / 09
FARIS
Creative direction, a wholesale portal, attribution and AI operations for a Seattle fine jewelry house.
- Client
- FARIS, Seattle
- Services
- Creative direction, wholesale, attribution, AI ops
- Technology
- Shopify, Wholesale Gorilla
- Category
- Fine jewelry
- Live
- farisfaris.com ↗
The work
Sculptural jewelry, a store to match.
FARIS makes jewelry that reads as small sculpture. We work across the business: art direction for campaigns, the wholesale side of the Shopify store, attribution, and AI workflows that take repetitive operations off the team.
- 01Campaign art direction
- 02Wholesale portal (B2B) on Shopify
- 03Mobile product gallery fix
- 04Attribution and AI operations
farisfaris.com
The store, as editorial.
The FARIS storefront: the wordmark on red and big imagery. We work inside it, adding wholesale, fixing the mobile gallery and measuring what sells.
Visit farisfaris.com ↗
Imagery
Color, skin and silver.
Wholesale
One theme, two storefronts.
We integrated Wholesale Gorilla into the Shopify theme so retail and wholesale share one set of templates, with wholesale login and pricing and an animated wholesale banner.
Mobile
Built for the thumb.
Including a rebuilt mobile product gallery, so every angle of a piece is a swipe away.
Art direction, in red.
Campaign still life
Motion
Paper, in flight.
Campaign film
E-commerce
Homepage to product page.
4 frames
Growth
Measured, then automated.
A first-party click-attribution pixel shows which posts and links actually sell, and AI workflows take the repetitive operations off the team.
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