Case study 03 / 09
Target
Campaigns, the weekly ad, recipes and grocery, across app, mobile web and the store.
- Client
- Target
- Years
- 2011–13
- Services
- Campaign, app, mobile web, recipes
- Platforms
- iPhone, iPad, web, in-store
- With
- Deloitte Digital, POP
Grocery
Make a Target run.
Target was growing grocery and wanted guests to think of it for the weekly shop. We helped shape the Target Run campaign and the grocery experience behind it, from research walls to recipes to the pages you shop from.
#TargetRun
Every run has a name.
Process
From stickies to the shelf.
Research walls, whiteboard flows and wireframes for grocery on Target.com.
4 frames
Grocery on Target.com
Shop the list, not the aisle.
Long, scannable grocery pages built around runs and recipes, with the weekly deals in reach.
Recipes
Recipes that fill the cart.
Target recipes across laptop, tablet and phone: food first, ingredients one tap from the cart.
Food photography
Food, styled for the screen.
4 frames
On set
Behind the shoot.
The weekly ad
Good morning, weekly ad.
The weekly ad and shopping tools on iPhone, iPad and mobile web.
See you on the next run.
Next project
Xbox
Console launches on Xbox.com and the Xbox One × NFL Super Bowl XLVIII campaign.