Case study 04 / 09
Xbox
Console launches on Xbox.com and the Xbox One × NFL Super Bowl XLVIII campaign.
- Client
- Xbox / Microsoft
- Year
- 2013
- Services
- Launch pages, campaign site, bundles
- Campaign
- Xbox One × NFL
- With
- POP
The launch
Xbox One is changing the game.
The Xbox One launch met the biggest game in football. We designed the Xbox One × NFL campaign site, where fans entered to win a trip to Super Bowl XLVIII, along with the console and bundle pages that sold the system.
Xbox One × NFL
Win a trip to the Super Bowl.
A dark, cinematic campaign page: the ball, the Xbox nexus and one clear action.
Xbox.com
The best value in games and entertainment.
Xbox 360 bundle pages built to sell: the console, what comes in the box, and the games that make it worth it.
Bundles
Boxes that sell boxes.
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A gym brand from the ground up: identity, neon signage, the space itself, the website and social.