Case study 05 / 09
Athletic Form
A gym brand from the ground up: identity, neon signage, the space itself, the website and social.
- Client
- Athletic Form
- Services
- Identity, signage, web, social
- Space
- 16,000 sq ft, Seattle
- Built by
- builtbyself →
- Events
- SWEAT summit
The brief
A gym, from the ground up.
Athletic Form needed everything: a name made into a mark, signs that glow from the street, a building turned into a gym, and the site and social to fill it. We designed the brand, and builtbyself built the space.
- 01Identity and color system
- 02Neon and exterior signage
- 03Facility design and build
- 04Website, paid and organic social
Signage
The mark, in neon.
The mark reads as clean line work, so it translates straight into neon: the sign and the logo are the same thing.
Made by hand
From the bench to the wall.
Planning
Designed in 3D before a wall moved.
5 frames
Built by builtbyself.
Turf, racks, studios and a lounge
The space
Turf, iron and daylight.
10 frames
Identity
Blue, black and bright.
Website
Book a class, find your coach.
5 frames
Social
A feed with a pulse.
Events
SWEAT: strength, community, wellness.
A Summit for Wellness Education and Training, with its own mark, site, merch and paid social.
Next project
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Creative direction, a wholesale portal, attribution and AI operations for a Seattle fine jewelry house.