Strategy
& brand
Know what to make, and why anyone should care.
Positioning, naming, identity and product strategy, sharpened with AI-assisted research and tested before you spend on it.
Strategy is only useful if it changes what gets built. I start from the business question, use AI to read the market fast, then turn the answer into a brand and a roadmap the team can act on.
20+ years across Fortune 50 brands, startups and my own ventures: brand systems and campaigns for Alaska Airlines, Virgin and Microsoft, product strategy as a CPO, and brands built from zero like FARIS, Daily Number and Reel Love.
- You are launching something new and need it to land
- Your brand no longer matches what you sell
- You need a clear product bet before you build
Deliverables, end to end.
Positioning and narrative
Who it is for, why it wins, said in one line.
Naming and identity
Name, logo, type, color and voice that hold up everywhere.
Research at speed
Market, competitor and customer synthesis with AI doing the reading.
Product strategy
The bet, the MVP and the roadmap, with what to cut.
Brand system
Guidelines and templates your team can actually use.
Go-to-market
Launch plan, channels and the story for each audience.
Four moves. No layers.
- 01
Listen
Stakeholders, customers and the numbers. What is really going on.
- 02
Read the field
AI-assisted research across the market, condensed to what matters.
- 03
Make the call
Positioning, name and identity explored, then one clear direction.
- 04
Equip
The system, the assets and the roadmap, handed over ready to use.
Made it. Shipped it.
Agents and models that do real work.
Let's build yours.
Tell me what you are making and when it needs to ship. You will hear back from me, usually the same day.